What is Event Hashtag?

An event hashtag is a custom tag (word or phrase preceded by #) created for social media posts related to a specific event. For weddings, couples create hashtags like #SmithJohnsonWedding so guests can share photos and posts in one searchable collection. Good hashtags are unique (search first to ensure it's not already in use), easy to spell, memorable, and not too long. Hashtags are typically displayed on signage, menus, or shared on wedding websites. After the event, hosts can search the hashtag to find and save all guest photos. Some couples also create Instagram story filters.